Online marketing without a strategy is like a ship at sea without a destination

  1. Home
  2. /
  3. Online marketing specialist
  4. /
  5. Online Marketing Strategy

Find the right strategy

Online marketing involves more than just having great content that is related to your products or services. Fortunately, you can turn to Beboost for personal advice from Google-certified specialists. We help you determine the right online strategy that fits within your budget. To generate more visitors, more commercially interesting clicks, and ultimately more sales.

Higher sales in four steps

We determine your online marketing strategy in 4 steps:

Step 1: What is your current situation?

With Google Analytics, you can see where you stand now and where things can be improved.

Step 2:  Attract the right visitors

More visitors are only productive if they’re relevant as well. Reach your target audience and appeal to Google through targeted search marketing.

Step 3:  Optimize your website

The right keywords, content and technical settings ensure your website is optimised and up to date. Combined with link building and conversion optimisation, you'll know how to persuade Google as well as your visitors.

Step 4:  Measure - improve - measure - improve - measure ...

Again, you can follow your progress precisely with Google Analytics. So you can intervene immediately to improve certain performance elements.

Not yet familiar with some of the terms or applications? And no idea how to get started? Don't worry, we will guide you through the entire process. By taking on the implementation ourselves or based on personalised advice and customised training.

Click on the following link if you want more information about the subject of this page.

SEO Schrijftips

ONLINE MARKETING STRATEGY

Why an online marketing strategy is a good idea

In today's society, a sale almost always starts or ends online. Customers purchase items or services directly on your website from the comfort of their armchair at home, for example. Or they might go to your website just to gather some information. These are things you should really factor in to your marketing policy. Beboost helps you determine the right online strategy based on a well-structured approach.

How do you start drafting an online marketing strategy?

The key to a good online marketing strategy is analysis. Evaluate your starting situation in advance and keep a constant check afterwards to make adjustments. This enables you to immediately see what works and where you can improve. This allows you to react quickly and achieve optimal results.

So we first look at what you are already doing on the internet. How far advanced are you already with your company's online presence (website(s), social media, emails, etc.)? And is there a kind of structural approach behind it? With the help of Google Analytics, we learn more about your existing situation. We analyse your current figures and determine where and how things can be improved.

Together we also look at what you want to achieve. What are realistic and achievable goals? What will you improve and which channels are best suited to do this? Will it take a lot of time and money? As you can see, determining a strategy has become a real science There are so many factors to take into account for a well-thought-out approach to your online marketing. Once we know the answers to all these questions and more, we can start optimising.

Attracting relevant visitors with an online marketing strategy

You don't just want to get more visitors to your website. Those visitors have to find what they're looking for on your website. Who do you want to reach, what do you want from them and how do you go about it? Together we look at the best channels for you to use to communicate with your target audience. And how you can gain the popularity of the search engines through targeted search marketing.

You first have to find out exactly what words your potential customers enter in Google. Once you know the right search terms, you can get started with SEO copywriting. You optimise the content of your website, as well as the technical settings in the background. Adding some link building and conversion optimisation to the mix can get you very far. And above all: to a very high ranking in the Google search results for those specific keywords.

Long-term online marketing strategy

An online marketing strategy is essential. But it only really pays off if continuity is guaranteed. That is why you need to continuously monitor your progress. Again, Google Analytics is your best friend for this. All your adjustments are accurately measured together with the effect. So you can take immediate action to further improve certain performance elements. This way, you keep scoring with Google and stay one step ahead of your competitors.

After a good initial strategy, we work out an online marketing strategy for the medium term together. Because that will ensure lasting results. Measuring, improving and continuous training are the magic words here.