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What is Google Ads?

You’ve invested in SEO for your web page(s). Great! This will drastically improve your search engine ranking. Still not achieved an absolute top Google ranking? Or want to stand out temporarily for a specific search term? Then it’s time to delve into the art of SEA.

SEO or Search Engine Optimisation

  • Optimising content & website
  • Visible after a period of time
  • Organic position
  • Free

SEA or Search Engine Advertising

  • Advertising via search engines
  • Instantly visible
  • Temporary position
  • Paid for

The best-known form of SEA or Search Engine Advertising is Google Ads (formerly Google AdWords). This uses paid advertisements to temporarily increase the visibility of your website. It’s best to enlist professional help to prevent this from becoming too expensive. Alternatively, you can take our Google Ads training course and become an expert in your own right. 

Efficient use of your Google Ads budget

Google Ads might be effective, but it’s certainly not cheap. Indeed, 'Cost Per Click' is becoming increasingly expensive. And there’s a growing number of new kids on the block, all competing for high rankings via targeted advertising.

Our Google Ads training course teaches you the right way to incorporate SEA campaigns. And how to effectively monitor and fine-tune them for even greater returns. This ensures that you obtain maximum results from your paid advertisements.

No time?
Don’t have time to take a training course or personally monitor your Google Ads campaigns? Then leave the hard work to us! Our Google Ads experts ensure a well thought-out campaign with optimal returns.

SME portfolio: Receive a subsidy of up to 30% on our training courses and coaching programs.

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Want to take a Google Ads or Google AdWords training course?

Google Ads was formerly known as Google AdWords, although the principle remains exactly the same. Paid advertisements increase the visibility of your website in the search results. This is also referred to as SEA or Search Engine Advertising. With SEA you pay for a better position than would otherwise be achieved through SEO alone. Although SEO optimisation is still essential for boosting your website in Google over the long term.

Google Ads training for optimal results

You have to select your keywords carefully when investing in a Google Ad. These keywords also determine which visitors land on your website. And most importantly: the purpose of that visit. Every search term also comes with its own price tag. The more popular the search term, the higher the CPC or Cost Per Click. And the more competitors share the search results. That’s why it pays to look for cheaper, but equally beneficial keywords.

Good visibility on Google therefore costs nothing in itself. You only pay once visitors click on your website. Although the aim is obviously to ensure this happens as frequently as possible. Google Ads are becoming increasingly expensive.

It’s therefore advisable to become thoroughly conversant with the subject matter before getting started with Google Ads. Or, at the very least, take a training course to acquire a basic understanding. Providing you do this, it’s an extremely effective way of attracting more visitors to your website. However, you do need to make sure that it doesn't cost a lot of unnecessary expense. Nonetheless, when optimally deployed, Google Ads are the proverbial icing on your online cake.

Customised, one-on-one SEA or Google Ads (AdWords) training courses

Beboost offers a variety of training courses to increase your online visibility. A Google Ads training course is indispensable for achieving that absolute top Google ranking. You learn how to make efficient use of advertisements to attract additional visitors. And most importantly, the right visitors who are interested in your products and services.

Our training course provides the answers to the following questions:

  • How can you best structure and potentially split your campaigns?
  • How can you optimise your click-through rate?
  • What is your Ad Rank and why is it so important?
  • What is your Quality Score and what impact does this have on your CPC (Cost Per Click)?
  • How can you optimise your keywords and ad content?
  • How do you adjust the amount of your bids to ensure that you don't spend too much?

An effective Google Ads campaign will ensure the right traffic on your website for the right price. For an optimal ROI on your SEA.

Take a Google Ads training course and become an SEA expert in your own right

This training course provides you with a basic knowledge of Google Ads. You learn how to optimally improve your SEA campaign and maximise your 'returns.' By correctly measuring, monitoring and fine-tuning your Google Ads results. You also learn how to instantly apply the theory to your specific situation. With indispensable, tailor-made tips. Because years of experience have taught us that in-house training works best.

Like all our training courses, our Google Ads training course also qualifies for the SME‑portfolio. Beboost (Regionet bvba) is recognised by the Flemish Government as an official training partner. This means that you can recoup up to 30% of your enrolment fee via subsidies.