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What is Google Ads?

SEA Advies

Is your SEO totally up to speed? Are you already among the big players on the first pages of Google? But are you still not managing to secure that top position? Then Google Ads is the ideal channel to supplement your online marketing efforts. To propel you to heights where your SEO can't reach.

Google Ads (formerly Google AdWords) is a form of SEA or Search Engine Advertising. It's an easy way to ensure some extra (temporary) visibility for your website with paid advertisements.

You can optimise this via

  • Google Search
  • Display Ads
  • Google Shopping
  • YouTube videos

How does Google Ads work?

With Google Ads, you choose the keyword that shows your website on the search results. The more popular the keyword, the higher the cost or "Cost Per Click". That means you only pay when someone clicks on your ad. You can also set maximums in terms of time, number or region. So even though Google Ads are becoming more and more expensive, you're still in complete control of your budget. 

Analyse your return with Google Analytics

A good AdWords campaign requires knowledge. You can learn from experience, although this generally costs you not only time, but also money. Google Ads is simply not a free tool ...

Are you considering further training for Google Ads (via the SME portfolio)? Then combine your training with a course on Google Analytics (via the SME portfolio). It's the quickest way to check how much your paid ads give you in return.

Or leave the work to experts who specialise in both. Like the Google certified specialists at Beboost, for example!

Click on the following link if you want more information about the subject of this page.


What is Google Ads (previously: AdWords)?

Google AdWords is a form of advertising that provides you with clear visibility in Google search results. It's also sometimes referred to as SEA or Search Engine Advertising. Where SEO gives you an organic position in the search results without paying anything, SEA is a way to pay for temporarily boosting your online visibility.

As expected, choosing the right keyword combination is very important for SEA. Your visibility is only guaranteed for specific keywords. The law of supply and demand applies here. The more popular the search term, the higher the price or "Cost Per Click". You pay each time someone clicks on your ad. That is why you should check carefully whether there are any cheaper synonyms for your keyword. And no clicks means you don’t have to pay at all.

Google Ads are getting more and more expensive. But if used wisely, they are a smart addition to your online endeavours.

Google AdWords or Google Ads to complement your SEO

Google AdWords has no influence on your organic position in the search results. That's why it's best to use it as an addition to your SEO efforts. Just how effective a Google Ad is depends on several factors. The period in which you place an ad plays a role, for instance. As does the sector that your company operates in. And a lot also depends on the quality of your campaign. Is your ad really good or rather mediocre? The result will reflect this ...

The big advantage of Google Ads? Your website doesn’t have to work its way up the organic results as much. You see immediate results and it isn’t complex. Online ads appear at the top or bottom and resemble regular organic search results. Currently, Google places a small label with "Adv." in front of it. You use a text ad to advertise on a search results page. You can also advertise via Google Shopping by means of a graphic advertisement.

Google Ads or Google Adwords: choose the right keywords and evaluate constantly

Two things are fundamental to Google Ads. The first is to choose the right search terms. You choose a number of keyword combinations that you think your customers use. But, of course, you’re not the only one who wants to advertise with these keywords. Competitors often advertise using the same keywords. To determine who appears at the top, Google runs an ongoing electronic auction.

Two criteria are applied to determine who gets the highest ranking. The price you want to pay for a click (CPC) and the quality score. When you set up a campaign, Google asks how much a click on your ad is worth to you. You can set a maximum bid. A higher maximum bid always results in a higher ad ranking. The quality score is determined by your website having a good SEO. A correct correlation between your ad and your landing page also plays a part. Another reason to take care of your SEO in addition to your SEA.

A second essential part of Google AdWords is the continuous evaluation of your ad campaign. Google Analytics makes it easy for you to analyse your visitors and their behaviour. This way, you also obtain data from surfers who land on your page via an advertisement. But, above all, you also gain an insight into just how much benefit an advertisement will be to you.