Improving and optimising the content of your website
When optimising your website content, you need to take the following aspects into account:
- Write meaningful content
Avoid filler words with little meaning. The sentence: “We can offer you an excellent service at very good prices” may sound wow (to you), but it doesn't say a word about what you do.
- Serve your content in bite-sized pieces
Online visitors are always in a rush. They want to find the information they want quickly, so they scan the contents. They read from top to bottom and from left to right. They mainly focus on titles, words in bold type and bullet points. But most of all, they read through it extremely quickly.
- Visitors leave before you know it!
Recent research shows that, on average, visitors glimpse through your page for 1.5 seconds before deciding whether or not to continue reading. How you present your text and photos is therefore extremely important. This means that the length of your text, (sub)headings and even whitespace are decisive.
In our customised web copywriting course, you learn how to write effective web texts and make them "scannable".
- Respect for surfers' habits
Surfers find it useful when there is one place where they can find all key information. That's why you should place your "Home" on the left and "Contact" on the right of your website. Don’t get carried away with the design, or with videos and music that that will only distract your audience. People want information, not entertainment or meaningless shows.
- And then there is Google
After keyword research, you know exactly what your visitor is looking for. You will receive advice on how and where to use your search terms. That way Google can interpret them optimally, ensuring your page is linked to the correct search result.
CONTENT MARKETING OPTIMISATION
The importance of content marketing optimisation
The information overload on the internet makes people much more critical when searching online. Your visitors first scan a web page before deciding whether to stick around. That means they only read the information that really interests them. Do you want to avoid putting a lot of time and effort into web texts that won't be read anyway? Then it's a good idea to take the surfing and reading habits of your visitors into account during the writing process.
You can also incorporate several other tools to optimise your content. That's because there are quite a few rules of thumb that help to increase the number of interested visitors. Beboost is happy to help you implement this. Or you can simply learn it yourself during a customised web copywriting course.
What can you do to optimise your website content?
Here's the big question: what is important for the content? For effective content marketing optimisation, you need to consider the following three rules of thumb:
- Write meaningful content instead of meaningless messages. Don't stop at "quality" and "good service", but state those specialist areas that really make your business stand out.
- Make sure your reader can see at a glance what your page is about. One way to do this is by adding a proven structure to your text. You can use design elements such as bold shading or paragraphs with headings and subheadings. Play with whitespace. And make bullet points your best friend to avoid unappealing, long stretches of text.
- Respect the habits of surfers. So don't go overboard on originality and stick to a logical format or layout. Your online visitors like to find everything in the positions they are already used to. Links or buttons have more click success in certain positions, while elsewhere they are quickly ignored.
And you don’t only have to make it as simple as possible for your online visitors. Google also wants reading your web page to be easy. And to interpret it correctly. So where do you start? With keyword research of course!
Online content marketing optimisation with the right keywords
Taking online keywords into account means more than cluttering your texts with specific words. It's also important that you know which words and terms your target audience use the most. Do they use certain synonyms, the plural or singular form, and are there terms that are hardly ever entered? What's more, these keywords then need to be inserted correctly and strategically in your web texts. But beware, because Google will penalise your website if you overdo it!
Content marketing optimisation can make a huge difference to your online success. After all, ensuring people find you by using the right keywords is an indispensable step towards more (paying) customers. For such an important online marketing component, it is best to hire a professional SEO copywriter. Would you rather stay in control of the copywriting yourself? Then you can also contact us for tailor-made advice or personalised training.
Would you prefer us to take care of all the content optimisation for you? Check out our SEO landing pages to get an idea of a highly optimised page that Google absolutely loves!